As part of the Springer Healthcare development team, I designed the MedEngine system as a self-contained method for delivering medical papers to health care professionals. We achieved this through an email, a single summary delivery page, and a back-end content management system. With this, publishers could promote their new papers to users without needing to send out physical copies.
A lot of the work from MedEngine was done in conjunction with the work I produced for MediLib. You can see more of the processes involved by checking out that page, too.
The main part of the front-end experience for the MedEngine system, which would be presented to health care professionals and sales representatives, was the article page. This provided a clearly laid out and easy to use page, providing summary information for a given text, such as a medical article or book, allowing users to quickly scan the information and work out if the text was of interest to them and their chosen field.
In order to achieve this, we had to develop a page which presented the information in the optimal way, as clearly and cleanly as possible, and allowed the user to navigate the information, allowing them to get to the parts which interested them the most. Many scientific articles provide an abstract in order to give a summary, or a list of references to prove the provenance of the article, but these can often be quite lengthy, and may not be what the user is looking for. We therefore decided to provide them the ability to show and hide sections, indicated by the chevrons on the right of each of the headers.
As the user may not have long to look at the page, we also provided key “further information” on the left, providing another clear way to summarise details such as the journal in which the paper had been published, author and publisher information. A floating download box on the right, that moves as the page scrolls, ensures that the user always has the ability to download the text, read it online, or bookmark the page, without having to go back.
In order to manage and populate the pages, we developed a back-end system, which we dubbed MedEngine, as a content management and analytics system for administrators. This was, naturally, somewhat more complex than the simple front page of MediLib, but we strived to ensure that this too was as easy to use as possible.
The MedEngine system allows administrator users to add new books, provide supplemental information, upload cover imagery, as well as supporting video and images. As well as content management, it also provides key analytics information, providing insights into user interest that companies can supply to sales representatives.
Since building Medilib, both clients and users have deemed it a success, and the system has been used across the medical sector to promote new papers. Clients have remarked upon the ease of use for the back-end, and users have said they find the delivery page well laid out, and easy to use.
For more details on work done with Springer Healthcare, have a look at MediLib – a medical sales app I produced for them.